History & Core Values
Rocky Creek Road Store, circa 1960s
Raffield Tire Master was started in 1963 by Warren and Myrtice Raffield at our current Rocky Creek Road location in south Macon. Warren’s vision for the company was to give outstanding tire and auto service with the customer as the focus of everything done. Warren often quoted, “The customer is King” in employee meetings and throughout the workday. The tradition of customer focus and outstanding service continues to this day at every Raffield Tire Master location.
Soon after opening, we added commercial (medium and heavy truck) tires and services. By 1972, the Rocky Creek location was no longer adequate to handle business growth, so the commercial tire division moved to their present location at the corner of Pio Nono Avenue and Guy Paine Road in Macon. Car tires and service continued at the Rocky Creek Road location.
Our business has grown substantially over the years, and we now have eight locations, plus our warehouse and home office. Seven of the locations are automobile tire and service centers, with five locations throughout Macon and two in Warner Robins.
Warren and Myrtice retired in 1985, and the company is now led by the second generation of the Raffield family and some of the third generation. The second generation includes Colista Raffield Battle, Bill Raffield, and Sam Raffield. The third generation includes Chip Battle, and Chris Battle.
Our Raffield leadership and service team also includes a large number of dedicated, loyal, and long term team members that serve as the backbone for making sure that outstanding customer service remains our company focus. Included in our group of outstanding team members are seven employees who have been with the company for over 25 years!
As you can see, Raffield Tire Master is a homegrown family business that is led and staffed by Middle Georgians, and is dedicated to serving the people of Middle Georgia.
When you need tires or service for any type of vehicle or equipment, come to Raffield Tire Master, where we still treat you like a king!